Newell Farmlands

Project Overview

When Leighton and his wife reached out to have us work on a new business venture, it suddenly sparked our interest. How fun and amazing is it to help someone build a brand and it's visuals from the ground up! (It's pretty amazing) -- Leighton had access to a generations old family recipe of Jamaican Rub / All Purpose Seasoning. It has been a staple in his family and decided he wanted to share it with the world. Newell Farmlands was born and the rest is history. Since they started packaging and selling their product, they have been selling out at local farmers markets and are currently expanding their production to take on the high demand. We're excited to be on this journey with Leighton and Newell Farmlands and looking forward to their continued success! 


  • Logo Design
  • Packaging
  • Website Design
  • Graphic Design

The Client Experience...

"I recently retained Little House Big Idea for my creative design needs for my new company, and what a refreshingly wonderful experience it was. Eugene (Creative Director) not only was incredibly responsive but also provided tremendous insight, beat every deadline set, and kept a hands on personal approach throughout the entire process. I will not only use them again for any design needs in the future, I can also confidently recommend them to fellow colleagues. Thank you so much for everything!"

- Leighton Shields, President, Newell Farmlands

Logo Design




Final design

Design Options

Recipe Cards

Final Design / Baked Salmon

Final Design / Turkey Burger

Alternate Sample / Baked Salmon

Alternate Sample / Turkey Burger


Final Design

Alternate Design 1

Alternate Design 2

Alternate Design 3